About

SHOTWAVE makes commercial video for small and medium brands that need to look bigger than their budget.

 

I spent ten years making commercials the hard, expensive way. Real crews, real gear, real 4am call times. Then I went rogue and spent six months learning to direct AI properly, bringing a decade of real set experience to it.

 

The result is a studio that delivers a finished, broadcast-looking ad in three working days, without a shoot, a studio, or a crew call. Our creative director Mina is fully AI, and we have never pretended otherwise. Every frame she appears in was directed by a human.

 

We work with independent brands across the US, UK, Canada and Australia. Coffee roasters, hot sauce makers, skincare founders, boutique apparel labels. Brands with a great product and no production budget.

 

Director first. AI is the crew.